The Challenge: Visualizing the Dream
Cinéville is an annual festival celebrating independent and international cinema. The brief called for a visual identity that felt eclectic yet accessible—chic but relaxed.
The Creative Constraint: The entire concept had to be anchored in the visual language of Surrealism (1920s-1930s), translating its dreamlike qualities into a contemporary poster format.
The Concept: "The Persistence of Cinema"
1 — Deconstructing Reality
I approached the design by remixing iconic surrealist tropes to tell a story about the movie-going experience:
- The Melting Reel: Inspired by Dalí’s "The Persistence of Memory," a film reel melts over a cloud. This symbolizes how cinema warps our perception of time and reality.
- The Dreamscape: Borrowing from Magritte, the reel floats in a cloudy sky above a row of purple theater seats. It suggests that the cinema theater is a portal to a limitless world of imagination.
2 — Composition & Atmosphere
The layout uses an arched typography to frame the central artwork, creating a "window" effect. The color palette mixes deep midnight blues with vibrant purples and soft cloud whites, evoking a sense of mystery and nighttime elegance suitable for a film festival.
Process Documentation
From initial moodboards and sketches to typography selection. Swipe through the slide deck below to see the full creative journey.
Urban Application
The poster was designed to be scalable, maintaining its impact whether on a small bus shelter or a large city billboard.
